Premium Horse Feed Relaunch Case Study | Moving Forward Digital Marketing

Executive Summary

In November 2019, Moving Forward Digital Marketing partnered with a Fortune 500 multinational animal feed company to drive a comprehensive digital marketing campaign for their premium horse feed product relaunch. Through strategic creative optimization, precise audience targeting, and platform-specific strategies across Facebook, Google, and LinkedIn, we achieved over 1.1 million impressions and 9,700+ clicks while staying within strict budget parameters.

This case study demonstrates our expertise in the specialized field of equestrian and agricultural product marketing—a niche that requires deep understanding of both consumer behavior in premium animal care segments and effective digital strategies for specialty products.

The Equestrian Marketing Challenge

The animal feed company faced several critical challenges in relaunching their premium horse feed product:

Competitive Market Position The premium horse feed category presented significant brand awareness challenges within a highly competitive market dominated by established brands with loyal customer bases.
Specialized Audience Targeting Successfully reaching genuine horse owners and equestrian enthusiasts required precise targeting beyond standard demographic approaches, particularly identifying those willing to invest in premium nutrition.
Cross-Platform Strategy Requirements Each platform (LinkedIn, Facebook/Instagram, Google) required unique approaches tailored to different segments of the equestrian audience—from professional trainers to recreational horse owners.
Limited Budget Allocation The campaign needed to deliver significant results with strict budget constraints, requiring exceptional efficiency in both targeting and creative execution.

Our Equestrian Marketing Strategy

We developed a sophisticated, multi-channel approach specifically designed for the premium horse feed market:

Precision Targeting & Creative Optimization

Brand Asset Analysis & Optimization

Identified the square logo as the highest-performing visual asset and strategically incorporated it into image-based combinations, significantly increasing attention and engagement across all platforms.

Lifestyle Audience Targeting

Developed specialized targeting parameters focusing on outdoor enthusiasts and sports & fitness audiences who showed strong correlation with premium horse ownership and care interests.

Mobile-First Approach

Recognized that 88.9% of clicks and 84.8% of impressions came from mobile devices and optimized bidding strategies, creative formats, and landing pages specifically for mobile users.

Geographic Precision