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Executive Summary

In 2021, Moving Forward Digital Marketing partnered with a multinational animal feed corporation to develop and execute a strategic promotion for their premium equine feed products. Through precise audience targeting, dealer-centric messaging, and multi-platform engagement strategies, we successfully connected horse owners with quality nutrition products while driving meaningful business results.

This case study highlights our expertise in the specialized field of equine nutrition marketing—a unique category requiring deep understanding of both the equestrian community and effective digital promotion strategies for premium agricultural products.

The Equine Marketing Opportunity

The animal feed corporation recognized several key opportunities in the competitive equine nutrition market:

  1. Connecting with Equestrian Enthusiasts The growing community of horse owners and equestrian enthusiasts represented a significant target audience with specific needs and high loyalty potential.
  2. Supporting Authorized Dealer Networks Strengthening the connection between online brand engagement and in-person dealer experiences was crucial for driving sales of premium feed products.
  3. Showcasing Premium Product Differentiation Communicating the unique benefits and quality of premium equine nutrition products required specialized messaging in a crowded marketplace.
  4. Leveraging Seasonal Buying Patterns Timing promotional activities to align with seasonal horse care requirements presented opportunities for increased relevance and engagement.

Our Equine Promotion Strategy

We developed a comprehensive approach designed explicitly for premium equine nutrition marketing:

Specialized Targeting & Engagement Approach

Equestrian Audience Precision

Implemented sophisticated targeting focused specifically on horse owners, trainers, and boarding facility managers—utilizing both demographic and behavioral indicators to reach the most relevant audience segments.

Dealer-Centric Marketing

Developed location-based campaigns highlighting authorized dealers, making it easy for horse owners to connect with local retailers while supporting the brand's distribution network.

Premium Product Messaging

Created compelling content highlighting the quality, research, and specialized formulations of premium equine nutrition products, educating consumers about the value proposition of higher-quality feeds.

Multi-Platform Engagement