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Executive Summary

In 2021, Moving Forward Digital Marketing partnered with a Fortune 500 multinational animal feed company to enhance brand awareness and engagement for their premium farm dog feed product. Through strategic keyword optimization, gender-specific creative testing, targeted engagement campaigns, and improved analytics implementation across Google Search, Display, YouTube, and social platforms, we generated over 21.3 million impressions and 35,600+ clicks while significantly improving audience engagement metrics.

This case study demonstrates our expertise in the specialized niche of premium agricultural pet nutrition marketing—a unique category requiring understanding of both agricultural markets and premium pet owner psychology.

The Farm Dog Feed Marketing Challenge

The animal feed company faced several complex marketing challenges specific to their premium farm dog feed product:

  1. Digital Brand Awareness Deficit Despite the company’s established market position, their premium farm dog feed line suffered from limited brand recognition in digital channels, hampering online engagement and consideration.
  2. Search Campaign Inefficiency Existing Google Search Ads campaigns contained numerous underperforming keywords, leading to inefficient ad spend and diluted marketing impact for this specialty product.
  3. Gender Engagement Imbalance A significant gender disparity existed across platforms, with Facebook traffic predominantly male and Google Search traffic predominantly female—creating inconsistent messaging opportunities and audience engagement challenges.
  4. Analytics Implementation Limitations Inadequate website analytics tracking prevented proper measurement of user behavior and campaign performance, making data-driven optimization difficult and limiting retargeting capabilities.

Our Farm Dog Feed Marketing Strategy

We developed a multi-faceted approach specifically designed for premium agricultural pet nutrition marketing:

Specialized Optimization & Testing Framework

Comprehensive Keyword Refinement

Implemented a dual keyword strategy adding high-value branded terms to capture explicit brand searches while systematically evaluating and removing underperforming keywords based on CTR, impressions, clicks, and cost efficiency metrics.

Gender-Specific Creative Testing

Conducted systematic creative testing to determine gender-based response patterns, allowing for strategic tailoring of creative messaging across platforms to address the significant gender engagement disparities.

Multi-Platform Engagement Campaigns

Designed compelling call-to-action focused campaigns across Display and YouTube channels specifically crafted to increase awareness and engagement with the premium farm dog feed product line.

Analytics Infrastructure Rebuilding