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Executive Summary

In November 2019, Moving Forward Digital Marketing executed a strategic GeoFence campaign for a world-renowned equestrian company during their prestigious AQHA World Show event. The campaign successfully captured over 4,700 devices and delivered over 334,000 impressions to a highly targeted audience of equestrian enthusiasts and industry professionals.

This case study examines our approach, the results achieved, challenges encountered, and key insights demonstrating precision geo-targeting's effectiveness in specialized event marketing.

Client Overview

Our client, a leading organization in the equestrian industry, hosts one of the most prestigious equine competitions globally. They needed to increase awareness and engagement around their world show event while reaching attendees and potential customers who might not attend but are interested in the equine industry.

Campaign Objectives

• Increase awareness of the AQHA World Show event
• Reach and engage with equestrian enthusiasts in the vicinity of the event
• Capture device IDs for continued engagement through retargeting
• Drive measurable engagement with event-related digital content
• Maximize impact within a defined budget of $3,000

Our Strategy

Precision GeoFencing

We implemented advanced GeoFence technology to create a virtual perimeter around the event venue, allowing us to:

• Identify and capture mobile devices entering the specified area
• Serve targeted advertisements to these devices during and after the event
• Create custom audience segments based on attendance patterns and engagement

Targeted Messaging

Our campaign messaging was carefully crafted to resonate with equestrian enthusiasts, emphasizing: